Consumers expect e-readers to offer the simplicity of wireless content delivery; however, the high costs of using cellular data to transport content forces content distributors to limit the use of images, audio and video elements that create the most compelling possible user experience. VuCast addresses this issue by simultaneously broadcasting popular content to the entire user base in a metropolitan area, breaking the cellular data cost model where each end-user must receive their own copy of the content, with corresponding per-subscriber data charges. Connecting a VuCast module to an e-reader is simple, through the reader's existing USB port.

Media players provide users with a portable music and video experience. Yet, users must return to their home PC or wireless LAN in order to load new content. While smartphones with media player functions offer wireless content delivery, cellular data costs are simply too high for delivering rich media to dedicated media players. VuCast datacast services allow device manufacturers to push subscription and promotional content to an entire targeted customer base with a single metro area broadcast, making wireless delivery an affordable option. VuCast receiver modules can connect through a player's external USB port, or manufacturers can choose to add native VuCast support as an extension to internal FM radio tuner modules.

In many markets, mobile "feature phones" are consumers' principal portable media devices. Phones offer music, video clips, news and educational services, although most content is limited to short clips, SMS messages or tethered download. VuCast's network offers portable access to entertainment content, real-time coverage of sporting events, and emergency service notifications, even when 3G mobile data services are unavailable or are cost-prohibitive.